How Mobile Messaging Apps have Disrupted the SMS Market

SMS is losing market share to over-the-top (OTT) mobile messaging services. The volume of OTT mobile messages worldwide will rise from 10 trillion in 2013 to a massive 67 trillion in 2018. Meanwhile, global SMS text message volume was expected to fall from 9 trillion to 6.7 trillion.

via eMarketer

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About David H. Deans

Principal Consultant and Founder of
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