How Wearable Devices will Aid Personalized Digital Marketing

Personalized Digital Marketing

The potential for targeted, personalized advertising — enabled by new mobile device adoption — is a key area of interest for digital marketers. Advertising spend on smart watches will reach $68.6 million by 2019, that’s up from an estimated $1.5 million this year.

via Digital Lifescapes

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About David H. Deans

Principal Consultant and Founder of
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