B2B Marketing Opportunity for Email Campaign Automation

B2B Email marketing

According to B2B marketing execs worldwide, email was most effective during the awareness and consideration stages of the buying process, at 72% and 69% of respondents. Once the purchase stage came about, the number dropped to 36%.

via eMarketer

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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