High-Cost of Low-Quality B2B Content Marketing Programs

B2B Content Marketing

How much are content marketing inefficiencies costing business-to-business (B2B) companies? Due to poor management and arduous processes, it’s estimated that U.S. B2B marketers spent a total of $958 million annually on inefficient and ineffective programs.

via eMarketer

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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