Measuring Thought Leadership Influence is still Very Subjective

Thought Leadership Metrics

According to ITSMA’s latest research, 79% of buyers said that Thought Leadership significantly influenced their views of providers, and 75% said it played an important role in determining who made it onto their short list. The challenge, of course, is identifying when and how thought leadership has an influence.


Tags: , , , , ,

About David H. Deans

Principal Consultant and Founder of
%d bloggers like this: