How Marketers will Apply their ‘Internet of Things’ Data Assets

Internet of Things Big Data

Marketers are already leveraging the internet of things (IoT) to track and reach consumers. Nearly 60% of U.S. IT and business executives said they leveraged machine data and the IoT for digital marketing. However, two-thirds of users said they were just in the beginning stages.

via eMarketer

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About David H. Deans

Principal Consultant and Founder of
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