Multi-Channel Marketing – Why it’s Easier Said than Done

multichannel marketing research

Multi-channel marketing is difficult to do effectively. Not only must marketers come up with campaigns that work across channels, but they must also attempt to analyze how they work in concert. And research suggests most are not much closer to getting a handle on all that data than they were a few years ago.

Source: eMarketer

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About David H. Deans

Principal Consultant and Founder of
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