Retailer Marketers Apply eMail and Personalization Technology

retail marketing email personalization

According to research from eTail, retailers’ top marketing technology priorities emphasized email and personalization. Specifically, increasing the amount of personalization in email topped marketing tech wish lists for 20% of U.S. retailers — that’s more than any other option.

Source: eMarketer

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About David H. Deans

Principal Consultant and Founder of
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