Data-Driven Strategies Deliver Results for American Marketers


Marketers are spending more on — and generating more revenues from — their data-driven marketing efforts. A recent survey found that revenues enabled by the application of big data analytics grew for 45.7% of U.S. marketers, with 9% saying their revenues grew significantly.

Source: eMarketer

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About David H. Deans

Principal Consultant and Founder of
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