Why Digital Transformation is Not a Reengineering Redux

digital business transformation market research

Whereas reengineering is largely a linear process in search of efficiency and effectiveness, reimagining is more open ended, requiring creativity and vision. Digital transformation creates ample opportunities for novel products and services. These innovations typically exploit new data and powerful analytics.

Source: World Economic Forum

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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