Digital Marketing Superheroes are the Catalyst for Change
The most successful CMOs will be progressive, forward-thinking catalysts of organizational change. They must be fully cognizant of what it really means to be a digital marketing practitioner. They will lead by example. They will also protect the few change-agents from the gang of legacy organization antibodies that will try to undermine and eliminate any plan to disrupt the traditional marketing status-quo.
Source: Digital Lifescapes