Big Data Analytics in Demand as a Key Marketing Skill for 2016

big data analytics marketing skills research

Traditional means of storytelling and getting customer engagement are giving way to highly innovative approaches. Marketers will have to be more tech-savvy than ever to grab and keep attention. Big data analytics will be an essential marketing skill in 2016.

Source: eMarketer

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About David H. Deans

Principal Consultant and Founder of
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