How U.S. Marketers Continue to Fund Digital Advertising Fraud

online-advertising

Fraudulent impressions, infringed content and malvertising cost the U.S. digital marketing, advertising, and media industry $8.2 billion annually. That money can be recouped if companies fix badly designed business processes and repair obvious flaws in the digital advertising supply chain.

Source: IAB & EY

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About David H Deans

Principal Consultant and Founder of GeoActiveGroup.com
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