Why Smartphone App Abandon Rates are a Huge Problem

smartphone applications market research

Study data shows that 29.1% of apps downloaded by Android users were retained for at least a day, while 25.5% of apps downloaded to iOS devices were retained that long. At the end of 30 days, a tiny 3.3% of Android apps and 3.2% of iOS apps still had active users.

Source: eMarketer

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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