Why Mobile-First Strategies are Still Very Difficult to Execute

mobile-first strategy development market research

Marketers understand the appeal of having a mobile-first strategy, not only because of the proliferation of smartphones, but also due to the growing time spent on these devices. And even though nearly half of marketers and IT executives have adopted a mobile-first environment, many still have not.

Source: eMarketer

Tags: , , , ,

About David H Deans

Principal Consultant and Founder of GeoActiveGroup.com
%d bloggers like this: