U.S. Digital Display Ad Spending to Surpass Search in 2016

US digital advertising market research

In 2016, digital display advertising spend will eclipse search ad spending in the U.S. for the first time. Combined, the categories of video, sponsorship, rich media and “banners and other” will account for the largest share of digital ad spending — 47.9%, worth $32.17 billion.

Source: eMarketer

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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