Savvy B2B Marketers Focus on Buyer – not Sales – Enablement

B2B buyer enablement market research

Business-to-business (B2B) companies may be eliminating some of the need for a sales force by offering different functionalities—from tiered pricing to cross-sells and upsells—to customers on their website. Newsletter sign-ups are the top features, according to 2015 research.

Source: eMarketer

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About David H. Deans

Principal Consultant and Founder of
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