Digital Advertising Fraud Drives Shift to Brand Journalism

online advertising fraud market research

Costing an estimated $18.5 billion (£12.7) annually — with reportedly more than 50% of display campaigns tracked in the ad exchange never being seen by a single human being — online ad fraud is a huge problem for the industry, and not one that’s going to disappear on its own.

Source: The Guardian

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About David H Deans

Principal Consultant and Founder of GeoActiveGroup.com
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