How Mobile Advertising Spend Reached $15.82 Billion in China

china mobile advertising market research

eMarketer estimates that outlays on mobile advertising soared more than twofold in 2015 to reach $15.82 billion. Mobile made up 22.3% of total media ad spending in China — a higher level than in any other market worldwide.

Source: eMarketer

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About David H. Deans

Principal Consultant and Founder of
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