Broadcast TV Decline Forces the Legacy Media to Evolve

broadcast TV market research

As in the US, where live TV viewing sank 8% in the 25-34 year olds last year, younger people in the UK are also shifting their viewing online. The 25-34 year old UK viewers watched 7% less television last year. UK youth has also adopted the smartphone as their device choice.

Source: nScreenMedia

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About David H Deans

Principal Consultant and Founder of GeoActiveGroup.com
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