Narrative Strategy is a Key to Effective B2B Content Marketing

B2B Content Marketing market research

When it comes to brand building and demand generation, a majority of B2B marketers agree: “Nothing works well all the time.”  Not one of the 17 approaches we asked marketers to grade earned a “very effective” rating from a majority of respondents. Only two were rated as highly effective by even 47% of respondents.

Source: Forrester

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About David H. Deans

Principal Consultant and Founder of
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