Digital Advertising Spend Reached $36.5B in Europe
In 2015, ad spend in Western Europe was up 3.1%, reaching $111.0 billion. By year-end 2016 it will grow to $114.1 billion and reach $127.8 billion by year-end 2021. Traditional advertising accounted for 67% of total ad spend in 2015, down 0.5% YoY. In comparison, digital advertising was up 11.2% in 2015 totaling $36.5 billion, accounting for 33% of total ad spend.
Source: Strategy Analytics