How Digital Marketing and SEO Impact B2B Sales Results

B2B SEO digital marketing research

B2B buyers strongly prefer to conduct their own online research, without ever speaking with a sales rep. Forward-thinking B2B marketers will embrace this change and enable the customer-directed research journey with self-service technologies — such as SEO and contextual help.

Source: Forrester

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About David H Deans

Principal Consultant and Founder of GeoActiveGroup.com
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