Exploring Business Models for OTT Video Entertainment

global OTT video market research

Smartphone and PC viewers prefer short-form content the most, at 66 and 55 percent, respectively. Tablets viewers spend little time with mid-form video, instead viewing is evenly split between long-form (43 percent) and short-form content (44 percent). Connected TV viewers watch long-form content 92 percent of the time with AVOD services.

Source: Ooyala

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About David H Deans

Principal Consultant and Founder of GeoActiveGroup.com
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