Why B2B Marketers Must Improve Sales Outcomes

digital marketing market research

Many B2B marketing, sales teams and CEOs agree that their overall sales efforts could improve. On a scale of 1 to 5 — with 1 being “not effective at all” — results from a survey in North America found that 40% of respondents ranked their sales efforts a 3. Over a third ranked their efforts a 4, but only 7.5% gave themselves a 5.

Source: eMarketer

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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