Many More Americans will Adopt Ad Blocking in 2016

online advertising market research

Ad blocking in the U.S. market will cause problems for online advertisers, as the phenomenon is expected to grow by double digits this year and next. In 2016, 69.8 million Americans will use an ad blocker — that’s a jump of 34.4% over last year. It will grow another 24% to 86.6 million people next year.

Source: eMarketer

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About David H Deans

Principal Consultant and Founder of GeoActiveGroup.com
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