Many More Americans will Adopt Ad Blocking in 2016

Ad blocking in the U.S. market will cause problems for online advertisers, as the phenomenon is expected to grow by double digits this year and next. In 2016, 69.8 million Americans will use an ad blocker — that’s a jump of 34.4% over last year. It will grow another 24% to 86.6 million people next year.

Source: eMarketer