Agile Marketing: B2B Commercial Storytelling, Just-in-Time

B2B Agile Marketing market research

Agile marketing is one approach that is factoring more prominently into the process at savvy brands and agencies. It is an iterative approach to planning and executing digital marketing activities derived from the frequently used Agile software development methodology.

Source: eMarketer

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About David H Deans

Principal Consultant and Founder of GeoActiveGroup.com
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