Why the U.S. Legacy Marketing Status-Quo is Enduring

digital marketing market research

Old-school American marketers guide budgets. eMarketer estimates that digital — which includes mobile — is still second to TV advertising spend in the U.S. market. eMarketer expects outlays on digital ads will reach $68.82 billion in 2016, while TV spending will total $70.60 billion.

Source: eMarketer

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About David H Deans

Principal Consultant and Founder of GeoActiveGroup.com
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