American Digital Advertising Spend will Surpass TV in 2016

US digital marketing market research

American advertisers are flocking to digital marketing at the expense of traditional formats. But the latest data shows the shift accelerating faster than expected in the U.S. market. According to the eMarketer latest forecast, digital will overtake TV ad spending this year for the first time.

Source: eMarketer

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About David H Deans

Principal Consultant and Founder of GeoActiveGroup.com
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