7 Ways to Win Consumers on Their Path to Purchase

The path to purchase, from start to finish, is rarely linear—it’s more akin to a scavenger hunt. Along the customer journey, one search can spark an entirely new idea or want. And one search can make the difference between your brand and the competition.

Source: Think with Google

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About David H Deans

Principal Consultant and Founder of GeoActiveGroup.com
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