Many More American Marketers Embraced Mobile Media in 2016

Google mobile advertising market research

The shift in share of Google’s U.S. advertising revenues from desktop to mobile was sharp between 2015 and 2016. Last year, about of 60% of the search giant’s net U.S. ad revenues came from desktop placements. This year, the mix will be almost exactly 50/50 between desktop and mobile.

Source: eMarketer

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About David H Deans

Principal Consultant and Founder of GeoActiveGroup.com
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