Digital Transformation Leaders Require Many Diverse Skills

digital transformation market research

More digital transformation efforts focus on picking the right individual to lead the process. Most will choose a Chief Digital Officer — 45% of survey respondents want a person with a technology background, while 43% say a multifaceted marketing background was preferred.

Source: eMarketer

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About David H Deans

Principal Consultant and Founder of GeoActiveGroup.com
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