How Commercial Storytelling Transforms Brand Marketing

transmedia storytelling market research

More companies today are using storytelling to recruit and train new employees – Apple, IBM, 3M, Nike, Coca Cola, Disney, Microsoft, NASA, and other forward-thinking organizations. As social media becomes more mainstream, they’re using storytelling to engage prospective customers.

Source: Biznology

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About David H Deans

Principal Consultant and Founder of GeoActiveGroup.com
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