Exploring the Common Barriers to Big Data Use in Marketing

big data analytics market research

B2B marketers in Western Europe and the U.S. are mostly optimistic about big data and its future. However, according to new research, less than half of those surveyed believe their organization is ready to apply big data today.

Source: eMarketer

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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