High Expectations: Why the CMO is Subject to Change

CMO leadership market research

The average tenure of a CMO is the lowest of all C-suite titles, at an average of 4.1 years. The longest average CMO tenure is in the financial services industry at 5.1 years, and life sciences CMOs stay on average a full two years less at only 3.1 years. The average CMO in the consumer industry stays 3.6 years.

Source: Korn Ferry

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About David H Deans

Principal Consultant and Founder of GeoActiveGroup.com
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