Why Martech Investment Lacks Recognition by the C-Suite

Global Martech market research

Over half of surveyed global marketers (52%) think that C-level executives don’t understand marketing, and only 35% think that their CEO strongly realizes the potential revenue uplift and saving of a Martech investment.

Source: Marketwired

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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