Why Chief Marketing Officers are Vulnerable to Disruption

chief marketing officer market research

“It does feel like a bit of a dramatic turn in the narrative, from the CMO as the prime instigator and beneficiary of an enviable, extended marketing-led renaissance where budgets flow like water and mandates creep like kudzu; to the CMO as the object of some newfound vulnerability.”

Source: Gartner

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About David H Deans

Principal Consultant and Founder of GeoActiveGroup.com
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