Generation Z Boasts the Largest, Most Diverse Media Users

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While Millennials continue to grab headlines for their tech-savvy penchant for adopting new technologies and their unique media behaviors, the first-quarter 2017 Nielsen Total Audience Report sheds some much-needed light on the NEXT generation of consumers — Generation Z.

Source: Nielsen

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About David H Deans

Principal Consultant and Founder of GeoActiveGroup.com
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