How Digital Technology is Revolutionizing B2B Events

events marketing market research

85 percent of B2B marketers say events are either “critical” or “very important” for accelerating the sales pipeline and driving revenue. In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group.

Source: Contently

Tags: , , , , ,

About David H Deans

Principal Consultant and Founder of GeoActiveGroup.com
%d bloggers like this: