How Digital Transformation has Disrupted U.S. Retailers

digital transformation market research

Digital transformation in retail is changing how people shop. Across channels consumers are buying less each time they shop. This shift is more concentrated in pure-play online retailers, where consumers don’t fill their baskets. Their goal is to get what they want quickly and without any friction.

Source: Nielsen

Tags: , , , , ,

About David H Deans

Principal Consultant and Founder of GeoActiveGroup.com
%d bloggers like this: