Digital Trends: Advertising Fraud will Reach $6.5 billion in 2017

advertising fraud market research

Advertising fraud is expected to cost marketers $6.5 billion in 2017. High-profile schemes frequently make headlines, including Methbot, a massive fraud effort that reportedly earned its criminal perpetrators $3-$5 million a day.

Source: Gartner

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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