B2B Marketers Find Content Downloads Drive Conversions

b2b marketing market research

Business-to-business (B2B) marketers know what a long haul it can be driving leads to conversions. Unlike the business-to-consumer (B2C) segment, the path to purchase for B2B products can be winding, often requiring the input of many players before a purchase is made.

Source: eMarketer

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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