Evolution of the Digital Advertising Ecosystem

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The importance of programmatic advertising is ever increasing, expected to account for over 50% of display advertising by the end of 2017. The digital advertising ecosystem sees ad exchanges providing automated real-time bidding (RTB) services, connecting the demand (advertiser) side through demand side platforms(DSP) and the supply (inventory) side through supply side platforms (SSP).

via Idate

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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