Why B2B Marketers Need Authentic Content Creators

Why B2B Marketers Need Authentic Content Creators

Influencer marketing has gotten big enough that disclosing ties between brands and influencers is a necessity, not an option. Although compliance is growing, there are many examples where it doesn’t happen. Content marketing requires real employee talent, not hired outsiders.

via eMarketer

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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