The Proven Alternative to Marketing Budget Waste

Marketers waste an average of 26% of their budgets on ineffective channels and strategies, according to recent survey findings. Half of respondents said they misspend at least 20% of their budgets. A few pessimists even believed they’re squandering more than 80% of their marketing budget. CMOs have a choice.

Story-Driven B2B Marketing – Digital Transformation in Action

via eMarketer