Differentiation with Big Data and Predictive Analytics

Differentiation with Big Data and Predictive Analytics

“By linking primary research to big data, we can improve the robustness and practicality of foundational frameworks like segmentation. We can even create predictive algorithms that increase the precision of go-to-market strategies and initiatives.”

via Nielsen

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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