Chief Marketing Officer Budget Reality Check

Chief Marketing Officer Budget Reality Check

“Our conversation with marketing leaders suggest these budgets are fluid. Some are hard-pressed to make a business case to restructure or increase budgets for staff. On many to-do lists: Bring activities in-house, such as media planning and buying, and make better use of their agencies.”

via Gartner

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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