Shaping Brand Sentiment in a Saturated Media Landscape

Shaping Brand Sentiment in a Saturated Media Landscape

“As we enter the third decade of the 21st century, this unintended consequence of the digital content economy is entering its next phase. We are now in the era of attention saturation, where every new consumption minute gained comes at the cost of consumption time elsewhere.”

via Midia Research

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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