Marketing to Buyers in The Pandemic Era: What’s Next?

Marketing to Buyers in The Pandemic Era: What's Next?

Across industries, brands should expect an ongoing process of trial and error as they monitor and predict the ways potential buyers in their sectors renegotiate the nature and terms of their participation — and automotive is no different. Will fear of infection through public transit, ride-sharing, and air travel fuel a shift towards more personal and private forms of mobility?

via Comscore

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About David H. Deans

Principal Consultant and Founder of GeoActiveGroup.com
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