Archive by Author | David H Deans

SVOD Revenue is Forecast to Reach $34.6 Billion by 2021

OTT video market research

Revenues from subscription video on demand (SVOD) services, such as Netflix and Amazon, are set to more than double from $14.6 billion this year, to $34.6 billion in 2021. Netflix will now grow it’s U.S. subscriber base to be similar in size with leading traditional pay-TV service providers.

Source: Digital Lifescapes

Agile Marketing: B2B Commercial Storytelling, Just-in-Time

B2B Agile Marketing market research

Agile marketing is one approach that is factoring more prominently into the process at savvy brands and agencies. It is an iterative approach to planning and executing digital marketing activities derived from the frequently used Agile software development methodology.

Source: eMarketer

Information and Communications Technology Global Insights 2016

global ICT market research

ICT Facts & Figures 2016 shows that developing countries now account for the vast majority of Internet users, with 2.5 billion users compared with one billion in developed countries. But Internet penetration rates tell a different story, with 81% in developed countries, compared with 40% in developing countries and 15% in the Least Developed Countries.

Source: ITU

Exploring the Record $2 Billion AR/VR Technology Investment

augmented virtual reality market research

While Magic Leap’s $794 million round took the headlines, that mammoth investment was only 40% of the total invested in the 12 months to June 2016. The remaining 60% went into Augmented and Virtual Reality video, hardware, solutions and services, games, apps, advertising/marketing, tech, distribution and peripherals.

Source: Digi-Capital

How Mobile Data Advances Sustainable Development

mobile data market research

According to the Mobile Economy Report by GSMA, half of the population of the world now has a mobile phone and an additional one billion subscribers are predicted by 2020, taking the global penetration rate to approximately 60 percent.

Source: World Economic Forum

Shift to Cloud Affects More Than $1 Trillion in IT Spending

global cloud computing market research

More than $1 trillion in IT spending will be directly or indirectly affected by the shift to cloud during the next five years, according to Gartner. This will make cloud computing one of the most disruptive forces of IT spending since the early days of the digital age.

Source: Gartner

Meta-Cloud: a Coexistence of Distinct Service Providers

hybrid cloud market research

CIOs have recognized that they must plan for a world where many cloud platforms coexist together, supporting the diverse needs of user groups within their midst. To some informed cloud service buyers, the notion of a one-size-fits-all public cloud offering now seems absurd.

Source: Digital Lifescapes

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