The mobile communication subscriber landscape continues to shift and evolve as more markets reach saturation point across the globe. Most vendors have adjusted their product lines to incorporate low-cost mobile phone models that appeal to consumers in emerging nations, but a few still prefer to rely on the perception that their devices are worth a premium price.
Automakers are in a rush to add Internet connectivity to new cars to help sell additional products and services. By 2020, revenues from connected vehicle services are expected to reach $152 billion — connected-safety feature revenue will deliver $13 billion of that total.
According to ITSMA’s latest research, 79% of buyers said that Thought Leadership significantly influenced their views of providers, and 75% said it played an important role in determining who made it onto their short list. The challenge, of course, is identifying when and how thought leadership has an influence.
With marketer demand for digital media exploding, a new Standard Media Index analysis has pinpoint with a high level of accuracy just how much the shift to new media has cost the traditional channels. The overall market is up $1 billion YoY (+1%), representing digital’s organic growth.
Today’s commercial smartphone and tablet users are demanding better, faster performance from their field service organizations. As a result, the pressure to excel is generating interest in new enterprise mobility technologies — such as the various forms of mobile communication management.