Archive by Author | David H Deans

Worldwide IT Security Spending will Reach $119.9 Billion

IT security market research

More CIOs are investing in business technology that improves their organization’s resilience to cyber threats. Worldwide spending on IT security-related hardware, software, and services is forecast to reach $119.9 billion in 2021, according to the latest global market study by IDC.

Source: Digital Lifescapes

Why UK Fintech Start-up Investment is Remarkable

UK fintech market research

Investors have pumped more than 825 million pounds ($1.1 billion) into British financial technology (fintech) start-ups since the start of 2017 — that’s double the amount seen in the same period last year.

Source: Reuters

Rise of Hybrid Marketing and Data Science Talent

hybrid digital marketing data science

The hybrid marketer is a ‘new marketer’, with communication and creative skills, but at the same time is someone who sees it as part of his role to learn any new, emerging skill that might have relevance to achieving their objectives – data analysis included.”

Source: NewsCred

Why Artificial Intelligence and Automation are Complex

robotics and AI market research

It is not just technological feasibility that influences automation. There is a much longer list of parameters, including costs and regulation, that need to be considered. In addition to these parameters, there are further variables influencing the future of automation.”

Source: World Economic Forum

How The Netherlands Invents the Future of Transportation

future transportation

“All over the world, the way people get around is changing quickly. However, it’s possible that there’s no greater hub for developing the future of transportation technology than the Netherlands.”

Source: Futurism

Customer Experience is a Key to Digital Transformation

digital transformation market research

Marketers talk a big game when it comes to prioritizing digital transformation, but executing innovative digital campaigns using siloed or outdated technology isn’t easy according to recent market studies.

Source: eMarketer

U.S. Utility Companies are Exploring New Digital Apps

industrial digital transformation market research

Digital transformation has begun to impact the industrial sector where maintaining security is a high priority. According to the findings from a recent survey of U.S. based utility companies, 40 percent of respondents believe that data security is the leading barrier to the adoption of new digital technologies.

Source: Digital Lifescapes