Archive by Author | David H Deans

Why the Federal Government is Investing in Cloud Services

government cloud services market research

Cloud services spending represents about 8.5% of all IT spending by the federal government for fiscal year 2016 (FY16), according to a new report from IDC Government Insights. That translates to a significant increase from the roughly 5% dedicated to cloud services in FY15.

Source: IDC

Mobile Internet Tech Investment Peaked in 2015 – What’s Next?

mobile internet investment market research

The $69 billion invested in Mobile Internet in 2015 was extraordinary, peaking in Q3 at $21B before dropping back to $16B in Q4. Mobile travel/transport and mCommerce took around 2/3 of all investment, with billions in lifestyle, food/drink and advertising/marketing.

Source: Digi-Capital

Exploring the Evolution of Cloud 2.0 Global Market Scenarios

hybrid cloud computing market research

Most industry analysts agree, cloud computing applications have gained new momentum in the global networked economy because they serve a purpose that Line of Business leaders demand — enabling the rapid deployment of compelling business models that are made possible via the adoption of digital transformation.

Source: Digital Lifescapes

Why Digital Marketers Look to LinkedIn for eCommerce Uplift

digital marketing ecommerce market research

Social commerce is nothing new, and social media sites continue to influence many eCommerce purchases, according to 2015 research. Purchases influenced by LinkedIn had the biggest average order value.

Source: eMarketer

How New Telematics Services will Use Transportation Data

IoT telematics apps market research

Converged devices, such as media tablets, are driving the telematics market with global shipments forecast to reach more than 5 million units by 2020, according to an ABI Research study. Moreover, the introduction of these devices creates the emergence of new business model opportunities and more data applications.

Source: Digital Lifescapes

Why the Shadow IT Trend is a Global Cloud Service Bonanza

shadow IT market research

According to a recent survey by IDC of non-IT managers in Central and Eastern Europe, nearly two-thirds of line-of-business (LoB) managers speak directly to IT suppliers at the earliest stages of their solution consideration. Moreover, 35% reach out to IT solutions providers before they begin formal decision procedures.

Source: IDC

Why the National eCommerce Preferences Vary Worldwide

global ecommerce market research

Cross-border eCommerce varies country by country. In Europe, digital shoppers in stronger economies shop domestically, while those on the other end of the spectrum look abroad for bargains. And while Canada and the U.S. may be neighbors, they’re different when it comes to digital buying.

Source: eMarketer


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