Archive by Author | David H Deans

Early-Adopters Test Proximity Marketing via the Mobile Channel

Although aspects of proximity marketing — targeted marketing with a geographic radius of roughly 100 meters — have been in place for nearly a decade, the field is still new enough to make it extremely difficult to forecast.

Right now, the only thing that everyone agrees on is that 2014 will be filled with small-scale tests.

via eMarketer

Exploring New Wearable Tech Market Segmentation Trends

The worldwide wearable computing market is finally expanding beyond the early-adopter segment, with more functional and stylish personal accessories that are making their way onto the pages of lifestyle magazines like GQ and Shape.

Wearable shipment volumes will exceed 19 million units in 2014 — that’s more than tripling last year’s sales performance.

via Digital Lifescapes

Market Analysis of Over-the-Top Distribution for Premium Video

As direct distribution via the internet results in disintermediation for some of the players, rights holders could theoretically expect to capture a much larger share of the end market — up to 92% of the value with direct distribution compared with 28% in the current model.

However, to date, traditional distribution is still more profitable because revenues from the TV end market are so large.

via IDATE

Exploring Cellular Telematics and the Connected Car Opportunity

Telematics is one of the fastest growing segments of the cellular machine-to-machine (M2M) market. The total telematics M2M SIMs reached 37 million in 2013, representing about 4% of all passenger cars. Pyramid Research estimates that penetration of passenger cars will grow to 12% by 2018 — with telematics M2M SIMs contributing more than 20% of all M2M SIMs.

Europe will become the largest market in 2016, overtaking the U.S. market.

via Pyramid Research

Live TV is Still Very Popular with Senior Citizens around the Globe

Most (86%) global respondents who watch TV indicate they usually watch TV programming “live”, although other popular modes of watching are catching on like streaming or downloading from a computer (27%), streaming from the internet to TV (16%), using a DVR or other recording device attached to a TV (16%), and on mobile device (11%).

The findings reflect a new poll of 15,551 adults in 20 countries conducted by Ipsos OTX.

via Ipsos

Big Data Deployment Challenges for Marketers within the UK

Debate and activity are on the rise in the UK, as companies of all kinds see the potential for Big Data to identify and exploit business opportunities based on the customer information they have or can gather digitally.

But knowledge of analytics is a major hurdle. Over 20% of respondents in IT roles, 33% in other roles, said their understanding of Big Data analytics was poor.

via eMarketer

PC Shipments have Declined for Eight Consecutive Quarters

Low-cost mobile devices, cloud computing and open-source software continue to reshape the Technology, Media and Telecommunication (TMT) sectors of the global economy. The impact from the transformation is far reaching, as growth stalls in some of the more traditional product and service categories.

A case in point; worldwide personal computer (PC) shipments totaled 73.4 million units in the first quarter of 2014 (1Q14) — that’s a decline of -4.4 percent year-on-year.

via Digital Lifescapes

How Cloud Innovation Happens First in Open Source Platforms

Through the new private cloud solutions and extended alliance, Dell and Red Hat aim to provide customers at various stages of OpenStack evaluation and use with an enterprise-grade software life cycle experience, and greater stability, predictability and rigor to the community-published OpenStack updates.

Dell and Red Hat have co-engineered OpenStack-based cloud solutions to address enterprise customer demand for more flexible, elastic and dynamic IT services.

via TelecomTV

More Upside Opportunities for Creative Interactive Video in 2014

Interactive video saw tremendous success in North America last year, thanks to its completely immersive brand experience, and this growth is expected to continue in 2014, according to recent research by Sizmek.

Advertisers using interactive video have learned from the past, combining the best practices of both rich media and video ads.

via eMarketer

Exploring the Impact of Network Functions Virtualization

The forward-looking effects of Software Defined Networking (SDN) and Network Functions Virtualization (NFV) on the traditional wireline and wireless broadband service provider sector will truly be unprecedented. Vendors of deeply-rooted proprietary technologies are most at risk.

Moreover, plans for open-source hardware and software adoption will potentially reshape the whole value-chain.

via Digital Lifescapes

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