Archive by Author | David H Deans

Why Virtual Reality Apps are Gaining Momentum in B2B

virtual reality market research

Virtual Reality (VR) is often viewed through the lens of consumer-driven gaming, but in a recent B2B technology survey of 455 U.S.-based companies across nine vertical markets, ABI Research finds that while only 4 percent of respondents have VR in operation, 85 percent are at least in the stages of early investigation.

Source: Digital Lifescapes

3 Key Digital Transformation Trends for the Next Decade

digital transformation market research

Three significant business technology trends will enable business leaders to thrive over the next five to ten years. Artificial intelligence (AI), transparently immersive experiences and new digital platforms will provide the foundation that enables organizations to connect with new business ecosystems.

Source: Digital Lifescapes

Online Payment Fraud Detection and Prevention Apps

online fraud market research

A new market study from Juniper Research has found that spending on online fraud detection and prevention (FDP) solutions will reach $9.3 billion by 2022 — that’s an increase of 22 percent over this year’s anticipated spend.

Source: Digital Lifescapes

Why More American Workers Need Digital Technology Skills

“Fifty-five percent of Americans with a college degree or more say technology will make overall employment better, compared with 45 percent of those with a high-school diploma or less.”

Source: McKinsey & Company

How Artificial Intelligence Can Create New Jobs for Everyone 

artificial intelligence market research

“Eventually, after the Industrial Revolution, there were at least as many jobs as there were before and they were better ones. The net result was an increase in productivity and in the number of people employed, which raised overall wealth.”

Source: World Economic Forum

How Artificial Intelligence will Transform Higher Education

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“We believe AI is a new scientific infrastructure for research and learning that universities will need to embrace and lead, otherwise they will become increasingly irrelevant and eventually redundant.”

Source: World Economic Forum

CMOs and Sales Leaders Adopt Cognitive Computing

cognitive computing market research

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that nearly two thirds- — 64 percent — of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years.

Source: IBM